Kathy Alaama

global business

Principal of Consumer Product Goods

About

High-performing and diverse Marketing Leader with a proven success record across multiple categories in the Beauty industry, uniquely including both Retail and Professional channels. 

A visionary and driver of strategic marketing, brand creation, product innovation, channel development, in-store and experiential promotion, consumer communications, financial planning, trade and shopper marketing, and creative and artistic direction. 

I have earned a reputation for dynamic success in both entrepreneurial and structured corporate environments and have consistently brought dynamic change to companies and clients through applied passion and commitment to excellence. 

CATEGORIES & CHANNELS OF EXPERTISE 

Professional Hair Color, Retail and Professional Hair Styling and Hair Care, Ethnic Hair, Men’s Grooming, Hand and Body Soap, Bath & Body, Giftables, Nail Care, Decorative Cosmetics, Sun Care, Skin Care, Baby Care, Functional Beverage. 

Global Services

marketing
POINT
01. Competitive Market Analysis.
Without a deep understanding of your relevant competition and buyer dynamics, your chances for success dramatically diminish. Don’t go in or try to continue forward blind. We can help you understand the marketplace in which you compete and develop strategies and tactics to greatly improve your success in the marketplace.
02. Brand Creation, Optimization, Relaunch.

Whether you’re starting from scratch, an emerging brand or struggling to achieve your goals, we can help you build or re-imagine your brand to finally break-through. From concept to product to design, we take an integrated approach that considers all the relevant points on the marketing and selling architecture to give you a true and compelling point-of-difference.

03. Financial Planning.

Today’s marketplace is a very risky one if you don’t have a clear path that’s guided by financial KPIs every step of the way. We will take the lead in building a detailed P&L across products, channels and strategic options to define and track your goals and progress toward sustainable profitability and financial wellness.

04. Consumer and Trade Communication.

Your target buyers need to know what you offer, whether they are end-use shoppers or trade buyers. And they need to know it from your unique point-of-difference in a memorable and succinct manner. We develop campaign concepts for omni-channel media, for in-store and in-market promotion, for public relations, and for Digi/Social platforms that elevate your brand message to connect in a culturally-relevant level. And we can lead the production of those campaign ideas using our extensive network of creative services and agencies.

05. Sales Materials.

Whether it’s Retail or Professional, we understand the toolbox of materials that are required to have success with key decision makers. We will ideate, create and even lead production of a broad range of presentation tools customized to the category and channel of trade that’s desirable for your unique venture and ensure your brand stands apart from the rest.

our
MISSION & CULTURE

PARTNERSHIP ABOVE ALL 

We value our client’s perspective and prioritize their needs.  We believe this is the only path to mutual success. 

PASSION FOR RESULTS 

For us, it’s not about simply “ticking boxes.”  We strive always to produce the very highest-quality of work and over-deliver our scope-of-work whenever and however we can. 

DEDICATION TO DETAILS 

The magic is in the details, so without every one of them being well-thought through, the whole thing can fall apart.  We pride ourselves on being the pickiest people in the industry! 

AUTHENTIC APPROACH 

Having a sincere belief in what you do is not only critical in creating the very best work product, it’s also critical to success.  Today’s marketplace and consumer demands it.

INTELLIGENT.ELEVATED.CREATIVITY.​

INTELLIGENT.ELEVATED.

CREATIVITY.

CLIENTELE

some of our CLIENTELE

Contact Kathy

Let's Chat

Interested in learning how our cross-industry experience can help grow your business effectively?  

I look forward to sharing how our global understanding provides value to our clients!

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